⚡ The Missing Layer in Enterprise Content

Your ECM stores what.
Moment stores why.

The system of record for decisions — not documents. Every approval, exception, and rejection captured as an immutable enterprise record, linked to the content it created.

The Problem

Decision amnesia is costing you millions.

Every enterprise captures documents. No enterprise captures the decisions that created them. That gap triggers audits, lawsuits, and repeated mistakes.

⚖️

Regulatory Audits

Regulators don't ask for the contract. They ask why it was approved, who reviewed it, and what alternatives were considered.

Avg. $2.8M per audit failure
🔁

Repeated Mistakes

Teams greenlight bad vendors, failed approaches, and rejected architectures — because the reasoning behind past rejections was never recorded.

73% of enterprises report this
🏛️

Legal Discovery

When litigation hits, you produce thousands of documents but can't answer: "Who knew this? When? What did they decide?"

Avg. $4.5M per e-discovery
😰

Executive Trust Gap

Executives sign content they didn't approve. Content exists with no traceable accountability — just a signature and a prayer.

67% cite this as top risk
💸

Approval Chaos

Approvals happen in Slack, email, phone calls, hallways. Nothing is captured. The document looks decided. The decision is lost.

$1.2M avg. annual rework cost
🌀

Knowledge Drain

When people leave, they take the WHY with them. The documents stay. The reasoning that shaped them vanishes permanently.

19% of institutional knowledge lost/yr

Existing ECMs were built to store. Not to understand.

Traditional ECM

Stores the final document
Captures who uploaded it
Records version history
Tracks metadata tags
Manages file permissions
Can't answer: "Why?"
Can't answer: "Who decided?"
Can't answer: "What was rejected?"
+

✦ Moment

Captures the decision that created it
Records who decided vs. who advised
Stores alternatives that were rejected
Links context from Slack, email, calls
Creates immutable decision atoms
Answers "Why?" instantly
Audit-ready in one click
Integrates with your existing ECM

Moment is not a replacement. It's the layer your ECM always needed.

Interactive Demo

See Moment in action

Click through the panels. Detect a decision. Build a Decision Atom. Explore the audit trail.

moment.app — Enterprise Decision Intelligence

Decision Feed — Last 30 days

All
Approved
Rejected
Escalated
✓ Approved 2h ago · Teams
"We're going with Vendor A for the cloud migration. Legal and security have signed off. Budget approved at $2.3M."
💬 #cloud-project
JR
KL
MD
+3
✗ Rejected Yesterday · Email
"Rejecting the offshore model for now. Risk profile too high given current regulatory scrutiny in that region."
📧 exec@acme.com
CE
GH
⚡ Exception 2 days ago · Zoom
"Exception granted for Q4 procurement cycle. Standard 3-bid process waived due to emergency timeline. CFO approval on record."
📹 Q4 Planning Call
PW
AR
BT
↑ Escalated 3 days ago · Slack
"Escalating to board — acquisition price beyond executive authority. Need board ratification before we proceed."
💬 #m-and-a-private
MN
SL
✓ Approved 4 days ago · Comment
"Policy v3.2 approved for release. All stakeholder comments resolved. Effective immediately."
💬 Policy_v3.docx comment
CM
DR
+2

Capture a Decision

Step 1 — Select source

💬 Teams Chat
📧 Email
📹 Zoom Transcript
✏️ Manual
JR
James R. · 10:42 AM
OK team, we've reviewed all three bids. Vendor A is the clear winner on both technical fit and price.
KL
Karen L. (Legal) · 10:44 AM
Legal is comfortable. Standard terms apply. No red flags in the MSA.
MD
Mike D. (CISO) · 10:47 AM
Security review complete. SOC2 Type II confirmed. We're good.
JR
James R. · 10:49 AM
⚡ Detected We're going with Vendor A. This is approved. Legal and CISO sign-off confirmed. Let's move to contract execution.
✓ Decision Detected — High Confidence (98%)
Decision Type
🟢 Approval — Vendor Selection
Decision Statement
"Approved to proceed with Vendor A for cloud migration. Legal and security have signed off."
Decision Maker
James R. (CTO)
Advisors
Karen L. (Legal), Mike D. (CISO)
⚛️ Decision Atom
DECIDED James R.
ADVISED Karen L. (Legal)
ADVISED Mike D. (CISO)
INFORMED Team

Decision Intelligence

847
Decisions Captured
↑ 23% this month
98%
Audit Coverage
↑ from 31%
2.4h
Avg. to Resolve Audit Query
↓ from 3.2 days
$0
Audit Fines (this year)
↓ from $1.4M

Decisions by Source

Teams/Slack
72%
Email
18%
Meetings
8%
Manual
2%

Decision Types

Approval
61%
Rejection
22%
Exception
11%
Escalation
6%

Audit Trail — Vendor A Selection

Audit-ready. This decision trail is immutable and cryptographically signed. Download as PDF for regulators.
RFP Issued
Cloud migration RFP sent to 5 qualified vendors. Evaluation criteria: technical fit (40%), price (35%), security (25%).
Oct 1 · Procurement Team
Decision: Shortlist
Shortlisted 3 vendors: Vendor A, B, C. Vendors D and E eliminated on security grounds.
Oct 14 · Eval Committee · 6 participants
Decision: Reject Vendor C
Vendor C rejected. SOC2 Type II gaps identified. Security team flagged unacceptable risk profile.
Oct 21 · Mike D. (CISO) · Advised by Legal
Decision: Reject Vendor B
Vendor B rejected. Price 40% above budget ceiling. Technical fit scored 6.2/10 vs Vendor A's 9.1/10.
Oct 28 · Procurement + Finance · 4 participants
⚛️ Decision: Approve Vendor A — FINAL
Vendor A approved for cloud migration. $2.3M budget authorized. Legal (Karen L.) and CISO (Mike D.) sign-off confirmed. Contract execution authorized.
Nov 4 · James R. (CTO) · Decided by CTO, Advised by Legal + CISO
Contract Executed
Contract_v4.docx signed and filed in SharePoint /Legal/Contracts/2024/. Linked to Decision Atom #D-847.
Nov 7 · Legal Operations · Linked to ECM

Decision amnesia has no industry.

Every sector has the same gap — high-stakes decisions made verbally, in chat, on radio, on the phone. Only the consequences differ.

2:47 AM · Long-Term Care Facility

A verbal decision at 2:47 AM. A fall at 6:00 AM. No record of either.

A PSW notices Resident Margaret T. showing signs of increased agitation and fall risk. She calls the charge nurse. Together they decide to increase fall precautions, hold the evening sedative pending physician review, and notify the family at morning handoff.

That decision — made between two exhausted caregivers — is never formally recorded. The next shift doesn't know. The physician doesn't know. At 5:52 AM Margaret falls.

The incident review asks:
"Who decided to hold the sedative, when was that decision made, and what was the clinical rationale?"

The charge nurse remembers. The PSW remembers differently. There is no record. The facility is exposed — not because the decision was wrong, but because it cannot be proven it was made at all.

67%of LTC adverse events linked to handoff communication gaps
$340Kaverage cost of a preventable fall litigation in LTC
0systems capture verbal care decisions as immutable records
⚛️ What Moment would have captured
Decision
"Increasing fall precautions for Margaret T. (Rm 14). Evening sedative held pending physician review at 0700. Family notification at morning handoff."
Type
Care Protocol Change Medication Hold
Decided By
Sarah M. — Charge Nurse RN
Advised By
Priya K. — PSW (observed, initiated escalation)
To Be Informed
Dr. Patel (0700) · Daughter Lisa T. · Day Shift Charge
Rationale
Increased agitation 22:00–02:30. Two near-miss balance events. Sedative contraindicated under Policy FP-03 fall-risk threshold.
Linked Records
Care Plan v7 · MAR Entry #4421 · Incident Watch Log
ID
D-00291 · 2:51 AM · SHA-256 verified
At 7 AM handoff: Day shift opens Moment. Margaret's record surfaces automatically — 1 overnight decision requiring follow-up. Dr. Patel is notified. Family call queued. Zero information lost between exhausted caregivers.
💊 Medication holds and PRN exceptions
📋 Care plan deviations with clinical rationale
👨‍👩‍👧 Verbal family consents — timestamped and linked
🚨 ER escalation decisions and alternatives considered
📄 DNR acknowledgments across all staff
🔄 Shift handoff — every unresolved decision surfaced
2:14 PM · Claims Adjuster Workstation

30 decisions a day. Zero of them on the record. One bad faith lawsuit changes everything.

A senior claims adjuster, Yvonne, is reviewing a $340,000 water damage claim — a commercial property in Calgary. The policy has a mould exclusion clause. The contractor's report is ambiguous: the damage is water-origin, mould is present but secondary.

Yvonne calls her supervisor. They talk it through. She pulls a comparable claim from three years ago where they paid out. Supervisor says: "Deny it. The exclusion holds."

Yvonne sends the denial letter. The claimant lawyers up. In discovery, the claimant's counsel asks: "Who made this decision, what comparable claims did you consider, and what was your rationale for applying the exclusion?"

What exists in the claims system:
"Claim denied. Mould exclusion applied. — YB 2:31 PM"

That's it. The comparable claim discussion is gone. The supervisor's instruction is gone. The ambiguity in the contractor report that Yvonne flagged is gone. The insurer is now exposed to a bad faith judgment — not because the decision was wrong, but because it looks arbitrary with no reasoning on record.

$4.1Maverage bad faith insurance judgment in Canada
30–50claim decisions per adjuster per day
11 secaverage time spent documenting each decision today
⚛️ What Moment would have captured
Decision
"Deny claim #CLM-2024-8821. Water damage covered; mould exclusion applied to secondary mould presence. Exclusion clause §14.3(b) operative."
Type
Claim Denial
Decided By
Yvonne B. — Senior Claims Adjuster (supervisor-directed)
Directed By
Mark S. — Claims Supervisor (verbal instruction 2:09 PM)
Comparable Claims
CLM-2021-4403 (denied, same exclusion) · CLM-2022-1187 (paid — distinguished: no active mould)
Ambiguity Noted
Contractor report ambiguous on mould causation — flagged by adjuster, reviewed with supervisor
Policy Applied
Commercial Property Policy §14.3(b) Mould Exclusion
Linked Docs
Contractor Report · Policy Wording v2024 · Comparable Claim Files
ID
D-00812 · 2:14 PM · Immutable
With this record: Discovery takes 20 minutes. The comparable claim analysis shows consistent application of policy. The supervisor's direction is on record — accountability is clear. The bad faith argument collapses because the reasoning exists, it's documented, and it's defensible.
📋 Claim approvals and denials with rationale
⚡ Coverage exceptions and one-time allowances
📞 Supervisor-directed decisions (who really decided)
🔁 Comparable claim references used in decisions
↑ Escalations to legal or reinsurance
🤝 Settlement authority decisions and rationale

The $47B question every ECM vendor forgot to answer.

The global ECM market has spent 30 years solving document storage. SharePoint, OpenText, FileNet, Documentum — all of them answer the same question: Where is the document?

Not one of them answers: Why does it exist?

"During our last regulatory audit, we produced 40,000 documents in 72 hours. The regulator asked us one question: 'Who made the decision to approve this policy, and what was rejected?' We had no answer. That question cost us $3.2M."

— Chief Compliance Officer, Fortune 100 Financial Institution
$47B
ECM Market (2024)
0
solutions capture decisions
87%
enterprises report decision amnesia
$8.5M
avg. annual cost of the gap

Moment doesn't compete with your ECM. It completes it. We sit above every system you already have — SharePoint, OpenText, Salesforce, Teams — and capture the one thing they all miss: the decision layer.

One integration. Zero workflow change. Immutable records from day one.

Action completed